A CREATION-DRIVEN BRAND OUR APPROACH As a result, it designs new technologies, both How does CHANEL innovate? By bringing in-house and with external partners, for the together both complementary and contrasting production of plant-based active ingredients, areas of expertise, by developing a quick-thinking all the while assessing formulas for safety management approach, and by creating and ecological responsibility in order to be synergies that allow us to push the boundaries at the leading edge of new thinking and of creativity in bold, unexpected ways. practice. CHANEL has a specific team whose role is to integrate CSR within the R&D function We’ve been able to marry traditional savoir in order to foster sustainable innovation at faire craft skills with cutting-edge technologies, the core of the development process for our resulting in highly innovative pieces, for beauty products. example, a 3D-printed CHANEL jacket created NEW TECHNOLOGIES FOR PLANT- by Maison Lesage. BASED ACTIVE INGREDIENTS: At the corporate level, we have created a For more than 10 years, the Pantin laboratory dedicated innovation practice to accelerate has developed some 60 active natural our ability to rapidly test, learn, and drive ingredients from state-of-the-art extraction and long-term innovation designed to future-proof cultivation processes and continues to explore CHANEL. An experimentation engine, the new techniques to create the active ingredients practice focuses on future-forward solutions of tomorrow. The laboratory is at the forefront that are transversal within CHANEL and take of new green technologies, designed to be a 5+ year perspective. Its strategic areas of more respectful of the environment. focus are designed to help ensure all our clients and employees continue to truly feel Among the processes developed by the Pantin and experience the CHANEL difference. teams, the polyfractionation (PFA) process uses molecular-distillation technology, making Today, the innovation process is also firmly it possible to obtain the active agents specific established in each activity. In this way, we to our skincare lines. This flash distillation unearth new ideas and potential avenues for process, carried out within a vacuum at low the business to follow so our model can evolve temperature, allows us, in a few seconds, to along a more sustainable path. Following are extract active molecules while preserving some examples of this in practice through their essential qualities. Originally used for our Pantin lab. the development of the vanilla active PFA for our Sublimage product line, this technology PANTIN LABORATORY: LEADING has been used subsequently for the ginger INNOVATION IN COSMETICS PFA in the Hydra Beauty product line, and CHANEL opened is first cosmetic lab in 1976 recently to extract the active ingredient from in Pantin, on the outskirts of Paris. The Pantin the green coffee oil used in our BLUE SERUM. site employs more than 180 scientists, from biologists to ethnobotanists, from chemical analysts to toxicologists, from chemists to process engineers, and from evaluations experts to molecular biologists.