BEING A PURPOSEFUL EMPLOYER PERFORMANCE AT CHANEL: GLOBALIZING THE CHANEL PEOPLE AT THEIR BEST FASHION RETAIL EXPERIENCE Reflecting our brand purpose, which The Retail Excellence Program brings together emphasizes empowerment, our Design Your employees engaged in our retail métiers from Impact philosophy intends for our people to around the world to Paris — our heart of be on a continual path of self-development, creation — to participate in a rich learning and supports them in taking responsibility for experience on all aspects of our FASHION their growth while contributing to the business. business. The experience combines the following elements: Our process for managing performance is based on conversations with managers and • Visits to our ateliers to learn from CHANEL provides tools, resources, and support to artisans about their exceptional know-how. people on how to achieve as well as what to • Exposure to FASHION leaders to hear about achieve. We thereby strive to keep our people our business strategies and priorities. motivated and growing in a transparent, fair, and developmental process that supports • Expert-led sessions on how to deliver people in being their best, individually and exceptional service to our clients, with a collectively, and ensures everyone is moving strong emphasis on the human touch, which in the same direction. we strive to preserve in everything we do. In the program, our employees also connect EMBEDDING PERSONAL LEADERSHIP with each other, share experiences, and engage IN PERFORMANCE DRIVERS in reciprocal learning, all of which helps to At CHANEL, we focus equally on four performance build stronger relationships and enhance their drivers: Brand Performance, Client Engagement, development. Altogether, the Retail Excellence Leadership & People Strength, and Financial Health. Program deepens passion for the brand How we lead and treat our people is equal in and company, and provides opportunity for consideration to brand and business as a driver of development and global community building. performance. Placing this equal value on Leadership & People Strength is a defining factor in who we are as a company and brand. People matter at CHANEL, and we demonstrate our commitment to their long- term engagement, development, and well-being in our codified behaviors, measurements, and supportive tools to help people optimize their strengths.