REPORT TO SOCIETY A CREATION-DRIVEN BRAND Creation is at the heart of our brand. It makes our products desirable, and the experiences we provide to our clients, unique. In an era of ubiquitous global communications, the power of creation is a source of aspiration and inspiration for many. Creation builds and spreads beauty far and To make this a reality, CHANEL invests heavily wide, and inspires many people all over the in preserving the sources of creation in the world beyond our immediate clientele. following ways: We believe we have a responsibility to maintain the conditions that allow creation to thrive, so Valuing and securing the extraordinary we give it the potential to be a positive force and rare raw materials that we use for change in the world, and to contribute in our products, and protecting complex to transforming lives and societies. and fragile ecosystems. Protecting and developing the incredible skills and traditions of our artisans, whose métiers belong to the cultural heritage of humanity but would probably disappear without our support. Supporting relevant new technologies that add value to our products and to the way we produce them.