SUSTAINABLE SUSTAINABLE RETAIL RETAIL WORKING TOWARD CYCLEAPP: COLLABORATING COMPLETE RECYCLABILITY FOR CIRCULAR POINT-OF-SALE In the U.S.A., we use a certain type of display MATERIALS we call “playstations” to promote fragrance In France, our FRAGRANCES & BEAUTY and beauty products. These displays are bulky activity has developed Cycleapp, a pilot and have proven difficult to recycle in the past. project with a digital application to improve To overcome this recycling challenge, our point-of-sale SPM recycling. The principle FRAGRANCES & BEAUTY activity has been of the app is to make it easier for beauty and working with TerraCycle, a company that cosmetics retailers to arrange for the removal specializes in recycling materials that are hard of old SPM displays at the end of campaigns to recycle. This initiative aims to develop a at the point of sale. When a campaign ends, way to ensure complete recyclability of SPM the salesperson simply posts his or her SPM playstation displays at the end of their life. on the application as ready for removal and Launched in 2017, the initiative has reduced recycling, whereupon it is then collected SPM waste being sent to landfill by 38 tons, and sent to a designated recycling center. and will also serve as a pilot for how smaller This ensures that more SPM material enters point-of-sale displays could be recycled more the correct recycling channel and remains fully systematically and regularly. monitored by the company. The test project has been running in Lyon since March 2016 at 13 points of sale. With collaboration between CHANEL, Marionnaud, Le Printemps, Les Galeries Lafayette, La Poste, New Attitude, and Paprec, we believe this app could be a model for the whole beauty and cosmetics retail industry in France by 2020. This project shows our commitment to the circular economy, ensuring we can reuse old SPM materials to create new displays.