INTRODUCTION STRIVING TO BE EXEMPLARY CHANEL IS FIRST AND FOREMOST CHANEL’s internal mission is to maintain the ABOUT CREATION. IT’S ALSO conditions in which creation thrives, believing ABOUT BEING A PROFOUNDLY that creativity and beauty are essential drivers of progress. CHANEL also believes that by HUMAN-DRIVEN COMPANY providing the enabling environment for COMMITTED TO CREATING creation, we can be a positive force for change LONG-TERM VALUE FOR THE in the world and contribute to transforming BRAND AND FOR SOCIETY. lives and societies. Since the beginning, CHANEL has always tried to develop the long-term value of the CHANEL has always been a pioneer of brand. As a company, we recognized early modernity, defining trends in luxury and on that we can only secure this outcome if, at beauty for more than 100 years. It is a company the same time, we contribute long-term value seeking to constantly reinvent itself, embrace and sustainability to the environmental and innovation, and challenge existing boundaries social ecosystems in which we operate. At a through its creativity. CHANEL, following the time of unprecedented social, economic, and legacy of our founder, assumes an influential environmental transformation, we think we role in society and strives to be exemplary have to continue to step up our ambitions and in everything we do. commitments. In this way, we can contribute to a future that creates value for both business and society in a mutually beneficial way.