A CREATION-DRIVEN BRAND SAVOIR FAIRE Creation at CHANEL relies on savoir faire. Throughout our history, we have set the trend for collaborating closely with artisans whose exceptional craft skills have been honed and inherited over many decades. By acquiring and investing in houses of traditional expertise, and forming partnerships, we are helping safeguard this cultural heritage in our supply chains wherever we can, preserving and developing savoir faire for future generations. Savoir faire is one of the most vital conditions Our WATCHES & FINE JEWELRY activity for creation at CHANEL, and an inseparable depends on the expertise of our traditional part of our cultural heritage. Our creativity French jewelry workshop, the High Jewelry is a direct result of a continuous dialogue Vendôme Atelier. The perfumes our between our in-house creators and highly FRAGRANCES & BEAUTY activity creates skilled craft practitioners working in a range are developed through our close association of traditional professions. Savoir faire plays with flower growers from the historic a role throughout our business, and across perfume-making region of Grasse, in the all our activities. South of France.
Report to Society | Chanel Flipbook Page 24 Page 26