INNOVATION — CREATING VALUE FOR SOCIETY PARTNERING FOR INNOVATION This partnership is co-funded (50–50) by No business will find all its new ideas CHANEL and the Austrian government internally. It requires collaboration. We search (Federal Ministry for Digital and Economic for excellence and inspiration in product Affairs). Through this partnership, CHANEL is development and customer service outside committed to financing academic research to of our business via the following methods: increase public knowledge on skin health and skin aging, and provide innovative and efficient • Financing academic research partnerships: skincare solutions for women. We work with leading academic institutions worldwide in the field of cosmetic formulas. This work resulted in the following: • Encouraging suppliers to innovate: We work • 42 scientific papers published in renowned with our suppliers to produce new, more international scientific journals. environmentally friendly creations at scale. • One patent on Solidago Virgaurea extract • Partnerships with start-ups: We work with as a new anti-aging active ingredient, which the pioneers of the future to ideate new, was launched in 2018 in the SUBLIMAGE more energy-efficient processes. L’Essence Strengthening formula. • Collaborating with others: We work with • 15 bachelor’s and master’s theses and two business-model disruptors to create doctoral dissertations have been completed, long-term value. and two doctoral dissertations are in progress. Some examples of our innovative partnerships are as follows: SUPPORTING SUPPLIER INNOVATION: THE GABRIELLE FRAGRANCE BOTTLE FINANCING RESEARCH: THE CD LAB Launched in 2017, the GABRIELLE CHANEL FOR BIOTECHNOLOGY OF SKIN AGING FRAGRANCE was created with the eco-design Skin aging is one of the major topics our of its packaging in mind. While the concept of research team needs to focus on in order to luxury is often associated with the weight and create the most efficient and relevant skincare thickness of the glass bottle, this rebellious products. To do so, CHANEL set up a seven- fragrance required the opposite approach. year collaboration with experts in the field Working with our long-standing glass of aging and biological skin cell deterioration: manufacturer over the course of several years, Professor Dr. Johannes Grillari and his team we developed a thin-walled glass to produce from the Christian Doppler Laboratory (CDL) an exceptional bottle. The lightness and for Biotechnology of Skin Aging, in Austria. beveled lines of the fine glass allow the intense light contained within this fragrance to radiate. The result is a bottle with a carbon footprint approximately 40 percent lower than a typical 50-milliliter perfume bottle made by the same glass producer.