The whole idea of the circular economy WHAT IS LEED CERTIFICATION? is restorative and regenerative by design. LEED is a is an internationally recognized rating Relying on system-wide innovation, it aims system and certification standard devised by the to redefine products and services to phase USGBC for evaluating the environmental, health, out waste, while minimizing negative impacts. and safety performance of building design and Underpinned by a transition to renewable- construction projects, and encouraging market energy sources, the circular model builds transformation toward sustainable design. Projects economic, natural, and social capital. pursuing LEED certification earn points across several categories, including, but not limited to, energy REDUCING PMMA IMPACTS use and air quality. Based on the number of points Since 2014, our FRAGRANCES & BEAUTY achieved, a project then earns one of four LEED activity has taken a number of significant rating levels: Certified, Silver, Gold, or Platinum. steps to reducing the environmental impact of PMMA plastic in its SPM displays. approaches and guidelines most relevant to In 2014, we began using a recycled PMMA our small-scope luxury boutiques. We hope known as Green Cast in our cosmetic display these standards will be able to support other cases — an innovation by our supplier luxury brands seeking LEED certification. Madreperla. This increased the amount of recycled raw materials in our SPM by almost MOVING TOWARD CIRCULAR one-third, and according to life cycle analysis SALES PROMOTION MATERIALS conducted by EVEA, decreased its carbon footprint by 66 percent. While we work to improve our retail spaces, we are also finding ways to reduce the impacts In 2017, the activity launched the Pearl Project, of our product displays and other sales and working with our suppliers Madreperla and promotional materials (SPM) that appear Arkema to produce recycled PMMA granules within them. We are investing in the circular for manufacturing injection-molded SPM economy, the end goal being to phase out components. This project will at least double waste by regenerating materials and products the amount of recycled plastic in our SPM. at the end of their life cycle. To this end, we are progressively improving the eco-design of our SPM, increasing use of recycled raw materials and ensuring they can be recycled easily at the end of their lives.